CHICAGO: MOO & OINK MEAT COMPANY SELLS NAME & JINGLE BUT NOT STORES
Moo & Oink is well-known to “meat lover’s” on the South and West side of Chicago and has been for over 30-years. Most Chicago residents are familiar with their popular jingle, which had a ring to it similar to the popular Empire carpet commercials. I even remember singing it as a kid, and have it stuck in my head as this blog is being written.
In the early days, the minority owned business was made popular by promoting “it’s the place to go when searching for a great deal on meat products”. It was the often the only local store, offering residents a place to buy fresh meat product within the neighborhood.
But in recent years the meat company struggled to survive and this week it was sold. However, in a unique agreement, the stores were not picked up, only the name, popular jingle and its parts. Another minority owned company acquired the store’s brand and other intellectual property for only $530,000 during a public sale. After thirty years, this seems like an extremely low figure and a great deal for the buyer.
The Chicago Journal detailed the full story this week. They reported that Best Chicago Meat, purchased Moo & Oink’s logo, name, popular jingle, website, commercial along with their recipes for several meat products. The local Chicago meat company will add these to their list of well-known meat products, including Red Hot hotdogs, Jemm burger and sausage and Scala’s, Italian meat and seasoning products.
This will come as a huge loss for many area residents, but with big chains grocery stores and Walmart heading south, the competition was too stiff.
Although the intellectual properties were purchased, the stores were not. So farewell Moo & Oink stores…at least your name will live on.
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