NETFLIX CONVERTS BACK TO ORIGINAL PLAN; DUE TO COMPLAINTS
Today NETFLIX announced its plan to convert back to original program of one-stop service. In a huge PR nightmare, Chief Service and Operations Officer Andy Rendich, sent a memo to customers apologizing for mistake after rolling out the new program without notice last month.
After unveiling the new program of dividing DVD and streaming services into two separate plans, they found out the hard way just how many customers it would enrage. Complaints poured in and reports suggest they lost about one million users.
The new system charged separate pricing for each service in the amount of $7.99, but still offered a combo plan which equated to an increased rate of $15.98 a month. But after the huge backlash, they now have decided convert to the old system.
It looks like complaining and taking action does work…maybe we should do the same with gas prices and electric rates?
- Netflix axes Qwikster: DVDs and Streaming to cohabit (slashgear.com)
- Netflix cans Qwikster, service staying whole (joystiq.com)